With more and more strain on the individual in this economy, there is more demand for bargains while shopping. People are looking for bargains everywhere and one place which should not be missed is your local supermarket. Your weekly/monthly groceries take up a huge amount of your wage packet. So when we shop we are always on the lookout for those reduced stickers or bargain offers. “Double pack of Jaffa-cakes for £1.20! How can I resist!” While shopping, the offers catch people’s attention and the offers are taken advantage of. In this example, if the shopper were to check not only the end of isle bargains but the biscuit aisle as well they could find single packets of Jaffa-cakes are £0.50. Buying two of these single packets would work out £0.20 cheaper than buying the double packet. There are dozens of deals like these dotted around the shop. Similar situations are found with the buy two for £2.50 deals, when actually you might only save £0.08. Make sure to read the deals properly, check similar brands for comparisons of prices, ideally shop around different stores for price comparisons.